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Are you ready to shop to your heart’s desire? Whether you’re looking for the latest HD television, laptop, smartphone, furniture, fashion accessories or clothes, you’ll find it all under one roof and at unbeatable discounts at Majid Al Futtaim’s shopping malls in Dubai - Mall of the Emirates and City Centres Deira, Mirdif, Me’aisem, Al Shindagha and My City Centre Al Barsha during DSF.  

Here’s everything you need to know about the year’s most anticipated shopping festival, including how to get the best deals throughout the season. 

How long is DSF?
This will be the longest running DSF yet, a whopping 39 days!  Starting on Wednesday December 26, 2018 the festival will run until February 2, 2019, with fashion brands, accessories and homeware stores putting up their best offers for shoppers. 

Extended opening hours
Visitors can shop ‘til they drop from 10am until 12 midnight from Wednesday, December 26, 2018 until Wednesday, January 2, 2019.  

What is the 12-hour Super Sale?
Kicking off the 24th edition of DSF, Majid Al Futtaim will launch an exclusive 12-hour super sale in partnership with the Dubai Festival & Retail Establishment, and in line with the Dubai Retail Calendar, at Mall of the Emirates and City Centres Deira, Mirdif, Me’aisem, Al Shindagha and My City Centre Al Barsha. 

From 12 noon until midnight on December 26, participating retailers at the malls will offer attractive discounts of up to 90% on fashion, jewellery, homeware, electronics and more. Shoppers can also win a grand prize of AED 50,000.  Complimentary parking for shoppers during 12-hour sale.

DSF Weekend Surprises 
Starting December 27, all Majid Al Futtaim Shopping Malls in Dubai will offer its customers massive discount on an exclusive range of products during the DSF Weekend Surprise on Thursday, Friday and Saturday.  One retailer will offer an incredible discount and will be announced 24-hr before the weekend. 

How many stores participating during DSF?
Shoppers will benefit from massive discounts at more than 1,500 stores across Mall of the Emirates and City Centres Deira, Mirdif, Me’aisem, Al Shindagha and My City Centre Al Barsha.

The best DSF fashion and beauty discounts
Looking for that perfect piece to add to your wardrobe or to completely refresh your look for the new year? From multi-brands stores Harvey Nichols - Dubai and Debenhams to leading high-street brands like H&M, Topshop, Zara, Mango, AllSaints, Abercrombie & Fitch and Hollister, hundreds of fashion stores are offering unbeatable discounts this DSF. This is the ideal time to nab those pair of boots that you’ve been eyeing for months! 

Perfect gifts for athleisure-loving friends 
As the temperature falls, many of us will be hitting the beach, take on running and cycling, or explore the great outdoors. Snap up swimwear, sneakers and more from Seafolly, Lululemon, Nike, Adidas, Modell’s, and Go Sport at great prices. 

DSF tech deals

Laptop deals
Whether you're after a feather-light laptop for working on-the-go or a widescreen, full-option device for your graphics and editing needs, find it all at Majid Al Futtaim’s shopping malls in Dubai. Carrefour, Jumbo Electronics, Virgin Mega store and Sharaf DG will be offering discount.

Smartphone deals
There are serious bargains at Virgin Megastore, Sharaf DG, Axiom, E-City, Emax, Eros Digital Home, Jumbo, HiPhone Telecom, and Xiomi, on selected smartphone brands.

The best TV deals for any budget
If you are looking to upgrade your movie experience at home, DSF is the perfect time to invest in a home theatre system. Carrefour, Sharaf DG and Samsung are offering amazing teach deals from full HD to 4K Ultra HD, LCD and OLED, so get your new TV just in time for New Year. 

The best games and console deals for Nintendo, PlayStation and Xbox fans
If you’re looking to buy a console right now, you’ve got more choice than ever before.  Gamers will be spoilt for choice with amazing offers on the PlayStation 4, Xbox One and Nintendo Switch. Head to Virgin Megastore, Jumbo Electronics, Sharaf DG and Carrefour to find what suits your entertainment needs. 

Home and kitchen appliance deals worth your money
Considering cooking more often at home in the new year? Shop at Carrefour, Sharaf DG, Crate & Barrel, IDdesign, Villeroy & Boch, Tavola, Tanagra and Zara Home for the best deals on refrigerators, dishwashers, ranges, washers, coffee machines, dryers and kitchen packages. 

Sofa, bed and furniture deals from the best retailers
Spruce up your home without breaking the bank on furniture and home furnishings at Home Centre, The One, Marina Exotic Home Interiors, Maisons Du Monde and Grand Home. 

International entertainment

Mall of the Emirates, City Centre Deira City Centre Mirdif, City Centre Me’aisam and City Centre Al Shindagha will have a host of entertainment for the entire family throughout the   festival, as well.

Raffles and Prizes

At Mall of the Emirates, one lucky winner will win 15 times the purchase value everyday upon shopping for AED 650 at any retailer in the mall. 

City Centre Deira will launch ‘Price is Right’, an interactive game where customers can participate to win prizes. Visitors to the mall’s website will be asked to guess the price of a product. If they guess correctly, they will receive a code to redeem at the mall to win the product. Furthermore, visitors who shop for AED 250 at City Centre Deira to win Landcruiser 2019 family car.  

City Centre Mirdif 
City Centre Mirdif will be hosting ‘Game Room’, experiential entertainment zone that will guarantee excitement and endless possibilities of winning. Three exciting digital games will be set up for customers who shop for AED 500, AED 1000 and AED 2,000 to try their luck and win back their total spend or more in mall gift cards or retailer vouchers. Those who shop for AED 500 can win back up to AED 500, those who shop for AED 1000 can aim to win up to AED 2,000 and for a spend of AED 2,000, shoppers can look forward to a win of up to AED 5,000. 

City Centre Me’aisem, and City Centre Al Shindagha 
In collaboration with Dubai Shopping Malls Group, shoppers will have the chance to win cash prizes to the value of AED 1 MILLION from December 26, 2018 until February 2, 2019.  To enter the draw, shoppers need to shop for AED 200.  AED 200,000 to be won per week!

Free shuttle bus for Tourist 
Majid Al Futtaim shopping malls offer complimentary shuttle bus services for tourists from over 80 hotels in Dubai making it convenient to visit the malls.

Why Majid Al Futtaim’s shopping malls are the happiest places to shop this DSF?

Easy access 
For direct access to the mall without the hassle of driving, hop on to the Dubai Metro, which has a direct metro station serving Mall of the Emirates and City Centre Deira without letting you walk for long.

VIP Lounge 
Relax, refresh and refuel in style while you wait for your Uber or Careem ride in the brand-new VIP Lounge at Mall of the Emirates.

Recharge your mobile device
Head to Customer Service desks to borrow a power bank to recharge your phone on the go!

Hands Free 
Just drop off your shopping bags at the Hands Free collection desks at Mall of the Emirates and City Centre Mirdif and continue your shopping spree without any hassle.

City Centre Mirdif’s OUTDOORS
The family lifestyle destination has brought the ultimate North Pole adventure for visitors, young and old, this season with ‘OUTDOORS’ – the Winter Wonderland edition. Strap on those ice skates and enjoy a chilly winter in the desert on the ice-skating rink and snow park. Make snow angels, hide behind igloos, interact with cute penguin and polar bear figures or unwind near the faux fireplace in the cosy winter chalet with some hot chocolate and good conversation that will transport you to a heart-warming cabin in the Alps. City Centre Mirdif will also be hosting movie nights for residents and tourists to sit back, dine and have a magical escape right here in the city.  

Happy Shopping!

For more information visit our digital and social media platforms:

For Mall of the Emirates: www.malloftheemirates.com, www.facebook.com/MallOfTheEmirates, or www.instagram.com/malloftheemirates.

For City Centre Deira: www.citycentredeira.com, www.facebook.com/CityCentreDeira, www.instagram.com/CityCentreDeira 

For City Centre Mirdif: www.citycentremirdif.com, www.instagram.com/citycentremirdif/, www.facebook.com/CityCentreMirdif

For City Centre Me’aisem: www.citycentremeaisem.com , www.instagram/citycentremeaisem, www.facebook.com/CityCentreMeaisem 

For City Centre Al Shindagha: www.citycentreshindagha.com , www.instagram/citycentrealshindagha, www.facebook.com/CityCentreAlShindagha

For My City Centre Al Barsha: www.mycitycentrealbarsha.com, www.instagram/mycitycentrealbarsha, www.facebook.com/MyCityCentreAlBarsha