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World-famous Alvin and the Chipmunks perform live at Mall of the Emirates, City Centre Deira and City Centre Mirdif

Radio station, Al Oula 107.4’s ‘Hayak Fi Biladi’ transmits live from City Centre Mirdif

Shoppers have the opportunity to win incredible prizes including a mystery dream vacation worth AED150,000

Visitors invited to play new virtual reality game concepts at City Centres Deira, Mirdif, Me’aisem and Al Shindagha

Incredible daily prizes are up for grabs at all malls

Dubai, UAE; July 6, 2016: Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, announced an early start of its Dubai Summer Surprises celebrations, in partnership with Dubai Festivals and Retail Establishment (DFRE). From July 7 until August 20, 2016 across Mall of the Emirates and City Centres Deira, Mirdif, Me’aisem and Al Shindagha, visitors will enjoy spectacular family entertainment and have the opportunity to win amazing prizes this summer.

During DSS and throughout the summer, Majid Al Futtaim’s malls in Dubai are delivering a curated schedule of fashion, entertainment and shopping experiences to suit every taste; for families and teenagers, fashion lovers and foodies, residents and visitors, there is something new, fun, engaging and rewarding to experience. Whether it is catching the latest blockbuster at the largest screen in the region at the recently opened VOX, City Centre Deira; shopping the latest mens and womenswear collection at the stunning two-floor Dolce and Gabbana boutique at Mall of the Emirates; gathering with friends and family over a meal at any of the mall’s multiple dining options; or treating the little ones to thrilling experiences at Ski Dubai, Magic Planet, Little Explorers, iFly or Vox, the malls are the destination to spend the summer months.

For the first time in the Middle East, Majid Al Futtaim and DFRE are bringing the world-famous Alvin and the Chipmunks characters to life. Starting on July 19 – 25 at City Centre Mirdif, then at Mall of the Emirates on July 27 – August 2, and City Centre Deira on August 4 – 10, the three shopping malls will run a series of activities from live stage shows, Meet & Greet opportunities and workshops with the loved characters.

At City Centre Mirdif, from July 31 – August 4, Al Oula 107.4 radio will transmit its cultural show ‘Hayak fi Biladi” live from City Centre Mirdif. The show will run a daily competition asking listeners and mall visitors to find an Emirati cultural item in one of the retail stores.

Fuad Mansoor Sharaf, Senior Director – Property Management, Shopping Malls for Majid Al Futtaim Properties said, “As a strategic partner of DFRE for two decades, Majid Al Futtaim continues its commitment to contribute to Dubai’s tourism and retail sectors by hosting unique, first-time experiences that attract both residents and tourists. DSS is a key event in the yearly calendar as visitors gather from around the world to celebrate and enjoy incredible promotions, compelling entertainment and family experiences. Mall of the Emirates, City Centre Deira, City Centre Mirdif, City Centre Me’aisem and for the first time City Centre Al Shindagha will each host unrivalled experiences that excite and reward customers. We look forward to joining into the DSS spirit to “Own the Summer” and to create great moments for everyone, everyday.”

Known for its incredible promotion offerings, the Dubai Summer Surprises deals are sure to catch everyone’s attention as the retail stores at the shopping malls are set to offer attractive discounts and promotions.

From July 7 – August 20, at Mall of the Emirates, one shopper will have the opportunity to win a mystery dream holiday worth AED150,000 at the ‘Spin the Globe’ stand. Shoppers also have the chance to win their cash back and shop for free daily!

While at City Centre Deira and City Centre Mirdif, shoppers have the opportunity to win a trip of a lifetime worth AED 10,000 to a location of their choice. Amazing travel essentials, gifted by mall retailers On time, Al Jaber Optical, Springfield, Boux Avenue, Hi-Phone and Antler, such as sunglasses, luggage, watches and more are also available to win daily. Furthermore, from August 11 - 20 visitors can win instant prizes by playing a new virtual reality game which invites participants to fly over cities collecting prizes along the way.

At City Centre Me’aisem and Al Shindagha, visitors will also have the chance to play a new digital activation and win instant prizes by participating in the virtual reality game which challenges shoppers to cross a rope bridge between two balloons flying over a ‘virtual’ Dubai. Then from July 9 – August 20, shoppers at the community malls will have the opportunity to participate in a draw to win one of twelve premium cars (2 cars will be given away each week) in partnership with Dubai Shopping Malls Group (DSMG).

With so much going on Majid Al Futtaim’s malls in Dubai are the places to enjoy DSS 2016!